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BodyMedia raises $12M

Weight loss gadgets have evolved far beyond simple pedometers. We now have Up bands, Fitbits, and FuelBands that track our fitness levels (and make us look like athletes even when we’re not). One of these devices is BodyMedia‘s FIT, a series of armbands that use medical-grade sensors to track health metrics.

Wednesday, BodyMedia announced a $12 million funding round led by Comcast Ventures. The company plans to develop devices geared towards diabetes management, sleep disorder treatment, and elderly care assistance.

The FDA-approved medical/fitness device comes in three models and tracks movement, skin temperature, sweat, and heat dissipation to give an overall picture of your health and daily fitness levels. It won’t track individual workouts, but it will help you monitor your overall daily activity, log meals, and keep track of your sleep patterns. FIT is mainly for people who want to set specific weight-loss goals, not just get off their butt more often.

FIT competes with the other health tech gadgets I mentioned above. Jawbone’s Up band, the Fitbit, and the Nike+ FuelBand all tracks sleeping patterns and daily movement — such as steps taken or stairs climbed — and come with health-tracking software. The multiple health sensors on the FIT have earned it the FDA Class II medical device label and help it stand out from the rest.

Existing investors Draper Fisher Jurvetson, ePlanet, Draper Triangle Ventures, Ascension Health Ventures, and InCube Ventures joined Comcast Ventures in the funding round.

Founded in 1999, BodyMedia has raised a total of $49 million in funding. The company’s headquarters are in Pittsburgh, Penn.


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