All the sessions from Transform 2021 are available on-demand now. Watch now.

Just a few short days ago, The Fancy added social commerce to its Pinterest-like discovery and sharing service. Today, the fast-moving startup added local commerce via Zaarly’s peer-to-peer marketplace.

Zaarly is simple: You need something done, you find a neighbor who can do it. Or if you have a unneeded item, you sell it to someone who lives right around the corner. It’s local commerce, mediated by the internet: eBay for your block.

As of today, users on The Fancy can sign up for commerce and sell their creations. Two charming examples the company provided are cookie monster cookies, and lego-head propane tanks.

Above: Who would not want one or ten of these?

In a statement, a representative for The Fancy said that “with Zaarly, the barriers to entry for commerce on The Fancy are much lower. Anyone with the time and energy can now become a merchant through our platform.”

Users simply see an item they want, click the Make it for Me button, and enter their details:

I’m not sure if eBay or Etsy should be worried, but The Fancy is growing quickly.

The only question: Will the site be overrun by ugly items that people want to sell out of their garage? That certainly doesn’t fit The Fancy’s elegant interface and brand.

Image credit: ShutterStock


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member