“We learned that no one is happy with the current state of Digg.”
Betaworks acquired what was left of decaying social news site Digg two weeks ago. The New York-based startup-building machine has since teased its ambitious goal to remake Digg from the inside out and announced plans to release version one on August 1. Friday, the group also called upon the Internet to help it “Rethink Digg.”
Rethink Digg they must, as 92 percent of people surveyed said they would not recommend the current version of Digg to a friend.
“This level of dissatisfaction does not call for incremental improvement,” Levine said. “The problem we are trying to solve with v1 — how can we deliver the best of what the Internet is talking about right now? — calls for something else.”
The new Digg won’t just be an evolution of the current Digg, a Reddit clone, or a Hacker News ripoff, Levine said, without shedding any additional light on what version one will look like. We do know, based on a few hints, that the Digg experience will center around news discovery, have mobile as a part of its DNA, and take some inspiration from News.me, the social news applications for iOS also built by Betaworks.
But let’s call a spade a spade. Today’s obvious revelation by Digg’s new owners about the current state of the service’s disrepair and the promise of something very different is just foreplay, playful teasing meant to keep us all on the edge in anticipation for what’s to come. Let’s hope we get a big payoff come August 1.
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