Join Transform 2021 this July 12-16. Register for the AI event of the year.


Custom business card printer Moo.com is stepping further into the digital age with the purchase profiles site Flavors.me.

While the two companies seem like they’re playing different ballgames, both are heavily invested in not only personal branding but design as well.

Exact details of the deal weren’t disclosed, but the big number to know is 500,000, which is the amount of users Flavors.me had at last count. That’s an important number, as it instantly gives Moo.com a major foothold in the increasingly significant industry of online identity.

Moo.com has been lucky so far in that it’s somehow managed to avoid the doom-and-gloom that industry watchers have predicted for not just business cards but print as a whole. So while buying Flavors.me is not an admission of the weakness in the Moo.com business model, it’s clearly an attempt by Moo.com to diversify its revenue stream.

The biggest competitor to Flavors.me — and the one that Moo.com has now inherited — is About.me, the profile site that AOL acquired in 2010 just days after its launch.

Photo: Flickr/MCL Abigail

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member