No. 1 ticketing service Ticketmaster is finally ditching its terrible CAPTCHA system for verification and will use new tech that will make it easier to buy tickets faster.

Ticketmaster has used the CAPTCHA system, which provides hard-to-read text that you must type in, to help block automated bots from buying tickets. The problem is that CAPTCHA system is so effective that real humans often have a hard time getting the words right. When you are trying to buy tickets online before an event sells out, for example, this can be exceptionally frustrating and make you want to punch your computer screen.

To fix this problem, Ticketmaster got rid of the CAPTCHA system from Google and instead partnered with Solve Media to work on new verification systems. It’s still basically a CAPTCHA, where you have to put in text. But now the text will be much more readable. Sometimes you will also get questions or logic puzzles, and some times you’ll actually get an advertisement you have to interact with.

“While an important step in blocking BOTS, we know the current CAPTCHA solution has been a frustrating part of buying tickets for fans,” Ticketmaster CEO Nathan Hubbard said in a statement. “By working with Solve Media and deploying our own innovative mobile solution, we’re leading the industry forward through our buying experience and the aggressive fight against BOTS.”

Check out an advertising example with the new verification system below:


Top Ticketmaster captcha imaga via AngryWeb


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