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SiSense closed a $10 million funding round today for its “big data” technology that competes with giants like SAP and Oracle.

“We are seeing most success when we compete against the bigger guys who are too expensive or can’t scale to the terabyte [data] range we are going after,” said Bruno Aziza, SiSense’s marketing lead, by phone.

SiSense's VP of Marketing, Bruno Aziza

Above: SiSense’s VP of Marketing, Bruno Aziza

Every company in the business intelligence and “big data” space will tell you that they analyze mountains of data and infer actionable insights that can inform a customer’s business strategy. SiSense’s messaging is no different. But according to Aziza, the competitive advantage is that SiSense won’t just ask for a sample of data — they want it all.

“We can use the entire data set,” said Aziza, meaning that SiSense will analyze all manner of structured and unstructured information, including emails, documents, and tweets. “That is really difficult to beat from a competitive standpoint,” he added.

In the past year, the company says it’s experienced a 520 percent growth in subscription revenues. Customers include household name brands like Target and Merck, as well as hot startups with a mass of customer data, such as Wix and Uber.

We reported on the Israeli company last month when its chief technology officer crunched 10 terabytes of data in 10 seconds using an off-the-shelf $10,000 machine. The team pulled off the stunt at the O’Reilly Strata Conference, which focused on “big data.”

Marketing lead Bruno Aziza said the company plans to use the funding to open an office in New York. SiSense will also ramp up its sales efforts, and it recently brought on a sales lead from networking giant Cisco.

The funding was led by Battery Ventures with participation from Opus Capital and Genesis Partners.

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