small business

Booker, the cloud-based service management startup formerly known as GramercyOne, has closed a $27.5 million funding round.

The New York-based company has the ambitious goal of building a “unified platform” for businesses, meaning that it offers customer relationship management tools, scheduling and marketing software, a point of sale system, and more. Essentially, what it does is help local businesses fill up appointments and manage other aspects of their business online.

Booker claims to have over 60,000 service professionals using its tools  across multiple verticals, including health, home improvement, and beauty salons. The company saw some impressive traction in 2012; it achieved triple-digit revenue growth for the fourth consecutive year and doubled its annual transaction volume to nearly $1 billion.

CEO Josh McCarter said the technology helps these businesses “connect consumers with services as seamlessly as Amazon connects buyers to products.”

Booker recently received a “Take the Helm” award for its contribution to Lower Manhattan, a region that wants to be seen as a tech hub poised for growth. The team gave over 100 local businesses $2,000 worth of free software.

Despite its growth, Booker faces stiff competition from large and established players like Netsuite, Intuit, and SAP, as well as smaller startups.

Bain Capital Ventures led this second round of funding, with participation from Revolution Ventures, Grotech Ventures, TDF Ventures, and Vital Financial. The company will use the funds to aggressively build out its product, engineering, and sales and marketing teams.

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