All the sessions from Transform 2021 are available on-demand now. Watch now.
Gary Vaynerchuk likes hitting home runs.
Vaynerchuk, known for founding VaynerMedia and Wine Library TV, has a healthy track record in angel investing. And yet, among exits like Tumblr and Buddy Media, Vaynerchuk managed to keep his portfolio a solo affair. That was until recently, when news of his $25 million seed fund emerged.
While news of the fund is still fresh, Vayner RSE already counts Medium among its portfolio companies. That deal was temporarily attributed to Gary Vaynerchuk himself before Vayner RSE launched publicly.
Steven Ross, owner of Equinox, Soul Cycle, and the Miami Dolphins (and RSE Ventures co-founder) is the sole limited partner in Vayner RSE. Gary Vaynerchuk’s brother, AJ Vaynerchuk, is also involved as a partner in the fund.
Five investments down
Vayner RSE Principal Phil Toronto told VentureBeat that the fund has already made “four other investments in addition to Medium.” Toronto shared that other deals are currently in progress.
Despite its namesake, Vayner RSE is a standalone play; it operates separately from RSE Ventures. As for Gary Vaynerchuk, don’t expect to find him angel investing anytime soon. He told us there’s “no more angel investing in my life.”
New companies to found
Vayner RSE is not a pure investment play. It’s also an incubator.
The team told VentureBeat that is intends to create one or two businesses a year. The rationale behind the decision is simple: Vaynerchuk and Higgins both self-identify as operators and founders.
Vayner RSE’s area of focus, however, isn’t so clear. “We’re looking at SaaS, brand stuff, and the cross-section of sports and business,” Vaynerchuk told us.
“The biggest thing that’s happened to me is following trends. I like fast following. … We have a desire to support entrepreneurs and go into spaces that others haven’t gotten into or take on complexity that scares others off.”
“Maybe,” Vaynerchuk teased, “it’s starting a wine brand.”
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more