Square has acquired BookFresh, a software startup that describes itself as OpenTable for “everything but restaurants.”

The San Francisco-based BookFresh has developed a scheduling tool for small businesses. Business owners who purchase a subscription for $20 a month can view their calendar, appointment requests, and messages from clients — all in one place. And while Square specializes in making it easier for small businesses to accept credit and debit card payments, it’s increasingly looking to offer a suite of merchant services.

A BookFresh screenshot

Above: A BookFresh screenshot.

In company blog posts posted on Square and BookFresh, executives stress that the core mission of their two companies is aligned. “Just like Square, BookFresh is designed to give time back to sellers so they can focus on their business,” wrote Square product engineering lead Gokul Rajaram.

Rajaram confirmed in a blog post that it will be business as usual for BookFresh customers. This is not an acqui-hire or a strategic move to shut down potential competition. However, it is a curious acquisition target, given that Square has recently begun beta testing a service called PickUp. According to the San Francisco Chronicle, Square is experimenting with a new series apps that let you prepay for food.

Rajaram said the two companies will continue to operate autonomously for now. “The [BookFresh] team remains dedicated to maintaining and improving the product and supporting you,” he wrote. However, the two products may be more closely integrated in the future. BookFresh chief executive Evan Ginsberg said that the products may only operate separately “for the time being.”

This is the most recent in a string of acquisitions by Square. The company also recently acquired a New York design firm called 80/20 and mobile payments startup Evenly.

The financial terms of the deal have not been disclosed.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform
  • networking features, and more
Become a member