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Even airlines and travel companies need some big data love, and Boxever is now $6 million richer and here to help.

Today, the Dublin-based company is announcing a new round of funding led by Polaris Partners and additional participation from Dublin-based firm Frontline Ventures.

It has also secured low-cost airline Tigerair as a new customer. Boxever will be helping Tigerair customize the way it sells to its customers, increase conversion rates, and improve overall customer experience.

“Airlines have access to vast amounts of untapped structured and unstructured information about their guests and very few are using this effectively,” said Boxever CEO Dave O ‘Flanagan in a statement on the funding.

“Being selected by Tigerair is an incredible validation of what we’re doing at Boxever. … Their focus on customer-centricity is completely aligned with our vision.”

As we previously reported, the airline industry is a huge opportunity for big data. Not much flight-purchasing information has been used and analyzed despite flights being one of the first things to be sold online.

From the beginning, Boxever has aimed at providing much more powerful personalization and recommendations, much as Amazon does for its shopping recommendations.

The new funding is likely going to help support the Boxever’s recent growth spurt. It has hired more than 20 new employees in the last six months alone and plans on doubling its team in the coming year.

The company was founded in September 2011 and previously received $1 million in seed funding from Delta Partners, Bloom Equity, and angel investors.

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