Zendesk sees itself as a $700 million company.

The San Francisco, Calif.-based startup, which makes cloud-based help-desk software, today set the price range for its initial public offering at $8 to $10, according to an SEC filing. It plans to sell 11.1 million shares somewhere within that price range, which would garner the company between $88.8 million and $111 million. At the high end, the company would command a market value up to $700 million.

Zendesk’s help-desk software lets its clients manage customer service issues through a variety of channels: phone, email, online chat, and social media. With Zendesk, customer-service managers get analytics and reporting capabilities to get a picture of how many requests come in and how well help desk workers are doing their jobs.

The startup also offers a community discussion portal, which it claims “builds customer relationships outside support tickets.”

Software pricing ranges from $1 to $195 per month for each representative using Zendesk. The company says it has around 42,000 customer accounts.

The help-desk software space is filled with viable competitors, including Salesforce’s Desk.com, Freshdesk, and Kana. (Check out our top 10 list of powerful, cloud-based help-desk services here.)

Zendesk reported a loss of $22.6 million for 2013, compared to a $24.4 million loss a year earlier. But it increased revenues 88% to $72 million last year, according to the filing.

Zendesk’s institutional investors include Charles River Ventures, Benchmark Capital Partners, and Matrix Partners. Its latest funding round — $60 million — came in September 2012.

Zendesk plans to list on the New York Stock Exchange under the symbol “ZEN.”

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