Apple averaged $4,551 in sales per square foot of retail space over the past 12 months, beating out luxury retailer Tiffany & Co., and tobacco powerhouse Murphy USA, claims eMarketer.
In a new study, eMarketer ranked the sales performance of “more than 225 U.S.-based retailers,” out of which Apple topped the list. Unsurprisingly, competing stores like Best Buy didn’t even fall among the top 15 retailers.
Once again, it’s clear just how important Apple’s brick and mortar presence is for the success of its brand.
It’s noteworthy, however, that this survey does not include Apple competitors which are not considered top retailers by eMarketer, including the comparatively small chains run by Microsoft and Samsung. Additionally, third-party data is never flawless; it’s worth taking this study with a grain of sand.
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