Connecting with the growing myriad of consumer health devices is tiresome and expensive for employers and healthcare organizations, especially if it must be done device by device.

But this is where Validic has found its niche. The company has built a technology platform that connects with a variety of mobile health and in-home devices, wearables and patient healthcare applications.

Validic’s customers include providers, payers, pharmaceutical companies, wellness companies, and health IT vendors. These players need to be able to engage and monitor covered lives through connected consumer health devices as part of their population health efforts.

The company says it has been taking on new customers, while expanding its platform to customers in the United Kingdom, Australia, Portugal, Brazil and South Africa.

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Validic, based in Mountain View, Calif., and Durham, N.C., has closed a $5 million Series A investment round, co-led by Greycroft Partners and SJF Ventures. The company says it will use the funds to support its product and customer growth. Validic has now taken roughly $7.1 million in venture funding since 2011.