SAN FRANCISCO — Intel did cast itself in a hip light today with announcements about wearable devices in the first keynote of its big developer conference, but the company isn’t stepping away from the market for personal computer chips.

Today Intel revealed a 14-nanometer processor architecture to power the next class of consumer devices. Codenamed Skylake, the design will lead to chips shipping for desktops, laptops, two-in-ones, and other gadgets the second half of next year.

“You should expect a significant increase in performance, battery life, and power efficiency all on this new product,” said Kirk Skaugen, senior vice president and general manager of Intel’s PC client group.

The evolution for the PC processors is natural for Intel, where chip power can increase every 18 months or so, in accord with Intel’s concept known as Moore’s Law.

“We’re excited about Skylake, and we’re excited about Moore’s Law,” Skaugen said.