Today we’ve got funding news from a ridesharing company that isn’t Uber or Lyft. Plus, a few especially practical startups nabbed some cash, including a small-business purchasing marketplace, a health care cost management tool, and a tool for helping companies optimize their cloud expenditures.

If that’s all entirely too practical for you, be sure to check out GamesBeat 2014, VentureBeat’s sixth annual conference on the gaming industry and its quest for total world domination. It’s happening today and tomorrow. Can’t make it to San Francisco? You can watch many GamesBeat sessions on Twitch.

Sidecar raises $15.8M

On-demand car service Sidecar today announced a new $15.8 million funding round led by Avalon Ventures. Union Square Ventures and Virgin founder Richard Branson also participated in the round. And according to a public filing with the SEC, Sidecar could raise $2.1 million more.

Read more on VentureBeat: Sidecar raises $15.8M to compete with Uber and Lyft — and it could raise $2M more

Kinnek grabs a new $10M

Kinnek, a two-year old company that helps small businesses search for, find, and connect with the vendors they need to keep their businesses stocked up, has raised $10 million in new funding. Kinnek is a cross between a directory and a marketplace. When a small business owner needs to purchase something, they log into the website and complete a request-for-quote (RFQ) with all the specifications of the item they’re looking for. Vendors registered on the site who carry this item then prepare quotes and submit them to the business owner.

Read more on VentureBeat: Kinnek grabs a new $10M to help small businesses shop for supplies

iVinci Health raises $5M

Boise, Idaho-based iVinci Health makes a series of patient billing and revenue management tools for hospitals and other healthcare providers. It’s now launching a new patient portal, called the VisitPay Portal, which hospitals can use to simplify the selection, financing, and billing of health services for their patient customers. It tells patients exactly what they owe and when they owe it, then provides online management tools and financing options.

This funding round was led by Intermountain Healthcare, Inova Health System, St. Luke’s Health System, and one other undisclosed large healthcare system.

Read more on VentureBeat: iVinci Health raises $5M for hospital revenue-management services

mOasis raises $4.4M

A California crop-science company called mOasis (not to be confused with a mobile location-based advertising company, also based in California, called Moasis) has raised $4.4 million of an expected $7.5 million round. mOasis makes a product called BountiGel, which it describes as “a non­‐toxic, next-generation soil additive that allows growers to optimize water resources for maximized crop yields.” We’re guessing that it will use some of its new funding to sort out trademark issues with mOasis.

Read more  in the SEC filing: mOasis Form D

Cloudyn raises $4M

Cloudyn, a startup with web-based software that tracks how much money companies spend on public clouds and suggests ways to optimize cloud usage, has taken on its first venture round, totaling $4 million.

The funding, which Cloudyn announced today, will help the startup round out its product’s support for more public clouds and private cloud software. The money should also help Cloudyn hold its own against competitors, including Cloudability, Cloud Cruiser, Gravitant, RightScale, and Scalr.

Read more on VentureBeat: Cloudyn raises $4M to help big companies get their cloud costs in check

French startup Doz lands $1.5M

Despite the cliché, France-based startup Doz wants to be “the Uber of marketing campaigns.” And it has nabbed $1.5 million to help reach that goal, the company is announcing today.

Doz’s on-demand platform lets a website owner remotely engage an organic marketing campaign, using crowdsourced marketers who are paid per task.

“Like Uber, [where you don’t select your cab driver] “you don’t select your marketer” on Doz, co-founder Anji Ismail told VentureBeat.

Read more on VentureBeat: French startup lands $1.5M for its marketing-as-a-service

TrustedCompany nabs $1M

To fill what it calls “the trust gap” for e-commerce companies in emerging markets, a Hong Kong-based startup called TrustedCompany has landed $1 million. The company says it generates this trust through customer reviews and ratings. The new Series A funding — led by Tengelmann Ventures in Germany with investments from 500 Startups in the U.S. and Malaysia-based Asia Venture Group — will be used to back product innovation, boost marketing and sales in southeast Asia and India, and jumpstart expansion into Africa and Brazil.

Read more on VentureBeat:

TrustedCompany nabs $1M to boost e-commerce trust in emerging markets

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