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Today’s funding deals:
Marketing automation, especially cloud-based solutions, have become a big business, and new funding announcements continue to show up. This is in part because big brands have to use multiple channels and mediums to reach target audiences. They need toolsto create and manage campaigns and tailor fit the content to its different channels. Portland, Ore.-based Opal makes a cloud-based enterprise software platform to manage all that. It’s designed to simplify the planning and management of a brand’s marketing content so it can be selected and easily transmitted over various marketing channels — online and off.
Read more on VentureBeat: Opal raises $8M for cloud marketing platform
ZenMate seems to have landed on the fast track since we talked with the cofounders Simon Specka and Markus Hänel eight months ago. The Berlin-based startup now offers users VPN connections on iOS and Android. Yesterday, it announced its newest funding round of $3.2 million led by Holtzbrinck Ventures, including the launch of its Firefox plugin. ZenMate is relevant to you if you have ever come across this frustrating situation: Have you ever tried to watch Hulu or other video content in Germany — or BBC content in the U.S. — only to be denied access with a disappointing message such as: “We’re sorry, but this video isn’t available in your location”? ZenMate offers users a satisfying solution by providing them with encrypted access to any website from anywhere. It claims to have increased its user base over the last six months from 1 million to 5 million people in 180 countries.
Read more on VentureBeat: ZenMate raises $3.2M to help you watch videos outside the U.S. (updated)
Ed tech business CogBooks has raised $2.8 million (£1.75 million) to bring adaptive learning to the masses. The Edinburgh-based platform personalizes learning on a student-by-student basis in real time in order to improve learning outcomes and retention. It is mostly used by higher-education institutions and for corporate training.
Read more on VentureBeat: CogBooks raises $2.8M to for more adaptive, individualized education
Food companies, restaurants, caterers, and corporate kitchens have struggled to find and manage their suppliers in a digital way. Most are still using paper, the Yellow Pages, and telephone calls to do all that. Enter Sourcery, a Y Combinator-backed startup coming out of private beta today to help with that problem. The company has also raised a total of $2.5 million in seed funding in trickles since Y Combinator.
Read more on VentureBeat: With $2.5M in tow, Sourcery is helping professional kitchens better source their food
As you can see from the increasing number of online markets for design-heavy furniture and home decor, “design porn” is a thing. But much of the merchandise you see from shi-shi foo-foo designers at sites like Anthropologie is ridiculously expensive. (Please see: Let’s Make Fun of Anthropologie Furniture) But why buy new when you can buy used for less? That’s where New York City-based Viyet comes in. Because viewing design porn often leads to purchasing, and because the purchasers often shed their furniture so that they can buy even more furniture, there’s a thriving used market.
Read more on VentureBeat: Viyet raises $1.5M for online used furniture boutique
The Danville Group, known publicly as Rootstock Software, today announced new funding totaling just over $1 million in a public company filing. Rootstock is a major player in the entirely unsexy yet important Salesforce ecosystem. Salesforce has recognized this in the past and counts among Rootstock’s previous investors, although it’s not yet clear if Salesforce participated in Rootstock’s latest round.
Read more on VentureBeat: Salesforce-backed resource management company Rootstock Software grabs $1M
Remerge is a mobile ad tech startup that lets advertisers re-target their customers. Remerge’s $1 million seed round is led by Point Nine Capital. An unknown number of business angels and industry experts joined the round, which will be used to build the team and to improve the technology. The platform launched today.
Read more on VentureBeat: $1M investment in ad-retargeting startup Remerge a ‘no-brainer’ for Point Nine Capital
Publishing platform Woto has raised $800,000 (£500,000) as it hopes to become the leader in the middle ground between Facebook, Twitter, blogs, and websites. The London-based startup lets you easily create standalone pages from scratch when you want — rather than having to set up a whole blog.
Read more on VentureBeat: If you wanted a middle ground between Twitter and blogs, Woto is it — and it just raised $800K
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