San Francisco-based Anaplan is announcing the first-ever App Hub for finding and sharing applications used to model “what-ifs.”

These applications plan a variety of scenarios that are useful across enterprises, in growth forecasting, inventory planning, incentive compensation, budgeting, project planning, and the like. Browser-based, user-friendly, and running on the cloud-based platform, the apps are intended for wide use within a customer company.

“We are releasing the App Hub [for subscribers] with about 40 apps,” CEO Fred Laluyaux told VentureBeat. About two dozen of those are free, he said, and the “others will have a price defined by the app provider,” which could be a subscriber.

Code for the apps in the Hub will be available to participants for modification. Before this new Hub, subscribers were not able to find and modify existing apps but had to build new ones when needed. A Model Map allows for exploration of an app’s logic and data flows.

A screen in Anaplan's new App Hub

Above: A screen in Anaplan’s new App Hub

Image Credit: Anaplan

Competitors in this space of planning apps include SAP, Oracle, and IBM, Laluyaux said, adding that Anaplan’s advantage is that it is “a next generation cloud [platform] instead of legacy [software].”

The new mix-and-match approach to sharing planning apps is in contrast with SAP, he said, in that they “would sell you every single app as a single [piece of] software.”

Anaplan, which has over 25,000 users representing about 200 companies, has built a platform that is designed for performance around in-memory computing, 64-bit multi-core processing, and cloud-based delivery. On its website, the company says its approach is “disrupting the world of business planning and execution.”