Updated Wednesday to add more specific information about timing for the rollout.

Cloudways, a startup that sets up and manages components for applications on top of cloud-computing infrastructure, has learned that developers want to try out the Google Compute Engine public cloud. So Cloudways is adding support for it, even though it’s still young in comparison with, say, Amazon Web Services (AWS).

“They have slashed their prices drastically — by 40 or 50 percent — and are trying to give a hard time to AWS,” cofounder Aaqib Gadit told VentureBeat in an interview.

The price cuts have brought more attention to the Google cloud, Gadit said, but it’s got “many, many complex options.” So it makes sense for Cloudways to simplify application deployment on Google.

VB Transform 2020 Online - July 15-17. Join leading AI executives: Register for the free livestream.

The move is the latest evidence of a wider recognition of the increasing appeal of the Google Compute Engine in the highly competitive public cloud market.

CoreOS, Mesosphere, Xplenty, and Elasticsearch, among others, have brought their different types of infrastructure tools to Google’s cloud over the past several months.

Cloudways takes care of the management of open-source tools for hosting websites, like Magento, WordPress, Drupal, and Joomla.

The support for Google should come in the first week of February. A rollout of Cloudways atop IBM’s Softlayer cloud servers could be coming up next, Gadit said.

Malta-based Cloudways brought its tools to AWS, the market-leading public cloud, about nine months ago. Three months after that, Cloudways expanded to include the fast-growing DigitalOcean cloud. The startup now has more than 1,000 customers, Gadit said.