Emerson Spartz is one of the world’s leading experts on Internet virality. He got his start at age 12 as the founder of MuggleNet, a Harry Potter fan site. Now 27, he’s the CEO of Spartz Media, which says it is one of the fastest-growing digital media publishers, with 160 million page views per month across sites like Dose and OMGFacts.

We talk to him about the secrets of virality, the eternal tension between viral content and journalism, and the future of content. What’s his definition of quality content? It’s the content that gets shared the most, Spartz said.

If you want to know how to make your own site go viral, well, we’ve got some tips from him on that, too.

Also, we ask him how he plans to change the world.

Plus, we’ll tell you what to think about:

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Enjoy the show!