Jet.com hasn’t even launched yet but the buzz about it is raging. That’s because the e-commerce retailer taking on the likes of Amazon has raised more than $200 million in funding before even opening its virtual doors.
It’s also why we’re delighted that Jet.com’s Chief Customer Officer, Liza Landsman, along with Scott Friend, Managing Director of Bain Capital Ventures — which led the last round of funding — will be coming to GrowthBeat Summit in Boston on June 1 and 2.
The pair will be featured in a fireside chat at the summit where they’ll discuss the brand’s ambitious plans to disrupt the e-commerce industry. Fueled by ‘scary smart’ e-commere technology that drives lower prices for members while improving logistics for retail partners, Jet.com promises a ‘brilliant’ customer experience right out of the gate.
In their session, they’ll be discussing:
- How do you disrupt an established market and large incumbent through company vision and service differentiation?
- How does a bold startup create a culture to build its marketing function from zero to 60 at warp speed — and be ready to scale quickly?
- How do you create a compelling and integrated customer experience that works across all touch points, online and offline?
Landsman left her role as CMO for E*TRADE to take on the ambitious plans of Jet.com, and prior to that she was Global Head of Digital at BlackRock, Operating Partner at Bravas Partners, all preceded by a decade in senior management positions at Citigroup.
Friend joined Bain Capital Ventures in 2006 after selling the company he co-founded, ProfitLogic, to Oracle. ProfitLogic was the leader in the world of retail analytics and price optimization solutions. Scott’s area of investment interest since joining Bain Capital Ventures has revolved around retail and retail-related technology, both online and offline, as well as the convergence of the two.
These frank fireside sessions provide a rare chance to hear marketing leaders openly debate essential issues in a peer-only setting. GrowthBeat Summit is by invitiation only.
Don’t miss your chance — request your personal invite to GrowthBeat Summit here.
Check out some of the other speakers
Laura Holliday, recently-named CMO of Zola. Holliday is the online wedding registry’s first CMO since it burst onto the scene just 19 months ago intending to shake up the wedding registry business. Challening the traditional registry retailers, the brand now offers over 300 brands and 10,000 products, and provides a very personalized experience for couples and their wedding guests.
Brian Harrington, EVP and CMO of Zipcar As Zipcar’s chief marketing officer, Brian oversees all efforts in member acquisition and engagement, global partnerships, public relations, and building the company’s global brand. Prior to Zipcar, Brian held leadership roles at Boathouse, a brand communications agency, and I’m in!, a leisure travel website that he co-founded. He was a member of the founding executive teams of Upromise and Connection to eBay, and has held senior roles at EF Education. Earlier in his career, he worked in global marketing for Sheraton Hotels and for Hill Holliday Advertising.
Lynn Vojvodich, EVP and CMO of Salesforce
Vojvodich joined Salesforce in 2013 and has been very vocal about the need for change in a marketing world that is inextricably fused with technology. Speaking with McKinsey at the end of last year, she said, “As a CMO, if you’re not an agent of change — constantly innovating, constantly changing, constantly pushing the boundaries — then you’re working at a company that will be obsolete in five to ten years.”
Peter Hamilton, CEO and Partner at mobile attribution analytics company TUNE
TUNE works with some of the biggest leaders in the mobile-first space including Uber and Spotify. Just as Salesforce led the charge in SaaS, TUNE is setting the course for the way marketers use data to connect with customers in a multi-device universe.
Michael Williams, chief marketing officer for The Grand Prix of America, Formula 1 Williams faces the challenge of bringing awareness to a sporting event that has never been hosted in America, but instead has been seen for 60 years as exclusively international. The intent is to bring the Formula 1 race to New York in June 2016.
Scott Brinker, Cofounder and CTO of ion interactive
(And the prolific blogger behind chiefmartech.com.) In his annual tracking of martech, Brinker found that the marketing technology landscape in 2015 includes 1,876 vendors across 43 categories. That’s not only an astonishing number in its own right, but it’s nearly doubled in just the one year since Scott Brinker last compiled the list.
John Kennedy, CMO of Xerox
Appointed to Xerox last July, Kennedy previously was VP of marketing for IBM Global Business Services. Last year, he was recognized by the CMO Club with a Marketing Innovation Award “based on a marketing executive’s demonstrated leadership in creating an innovative marketing environment that changes the game for ROI, customer engagement, and/or for the industry.”
Deena Bahri, CMO for Birchbox Bahri leads growth for the successful subscription service that delivers personalized boxes of beauty, grooming, and lifestyle products on a monthly basis. Last year the company was valued at $485 million with 800,000 subscribers. Bahri has talked openly about how essential data is to the success of the company. Prior to joining Birchbox in 2011, Bahri was senior director of marketing at Gilt, another e-commerce shopping destination.