We’re thrilled to announce that Barbara Messing, CMO of TripAdvisor, will be speaking at GrowthBeat Summit in Boston on June 1 and 2.
Messing has been in the role at the company for the last four years, so she can easily be awarded significant credit for Tripadvisor’s impressive growth. In 2014, the travel review company posted revenues of $1,246 billion, representing a 32 percent increase over the previous year.
Messing’s also kept fast pace with consumers’ massive shift to mobile platforms. Last year, the company achieved close to 175 million downloads of the TripAdvisor app along with its other app properties (TripAdvisor City Guides, Jetsetter, SeatGuru, and Gateguru) — representing a 145 percent increase in app downloads year-over-year.
The company introduced a seamless customer booking experience last year by introducing its Instant Booking Platform. Customers can now plan, compare, and complete the booking process on its three most popular categories — hotels, attractions, and restaurants — directly through Tripadvisor.
The company also made some pivotal acquisitions in 2014, including the acquisition of Viator — a leading online service provider of over 20,000 tours and attractions in 1,500 destinations — as well as LaFourchette, an online restaurant reservation service operating in France, Spain, Switzerland, Belgium, and Italy. It’s not surprising that the company is quickly spreading ownership across that category — Tripadvisor receives over 200 million monthly page views from its restaurant traffic.
It’s also not surprising that Messing’s been awarded recognition for her outstanding performance. In 2014, she was honored at the Advertising Women of New York’s Changing the Game Awards, and in 2011, she was named a “Brand Genius” by Adweek.
We can’t wait to hear more from her brand of genius at the summit.
Ensure your place — request an invitation here.
Check out some of the other speakers
Liza Landsman, Chief Customer Officer at Jet.com’s and Scott Friend, Managing Director of Bain Capital Ventures. Landsman and Bain will be featured in a fireside chat at the summit where they’ll discuss Jet.com’s ambitious plans to disrupt the e-commerce industry. Fueled by ‘scary smart’ e-commere technology that drives lower prices for members while improving logistics for retail partners, Jet.com promises a ‘brilliant’ customer experience right out of the gate.
Laura Holliday, recently-named CMO of Zola. Holliday is the online wedding registry’s first CMO since it burst onto the scene just 19 months ago intending to shake up the wedding registry business. Challening the traditional registry retailers, the brand now offers over 300 brands and 10,000 products, and provides a very personalized experience for couples and their wedding guests.
Brian Harrington, EVP and CMO of Zipcar As Zipcar’s chief marketing officer, Brian oversees all efforts in member acquisition and engagement, global partnerships, public relations, and building the company’s global brand. Prior to Zipcar, Brian held leadership roles at Boathouse, a brand communications agency, and I’m in!, a leisure travel website that he co-founded. He was a member of the founding executive teams of Upromise and Connection to eBay, and has held senior roles at EF Education. Earlier in his career, he worked in global marketing for Sheraton Hotels and for Hill Holliday Advertising.
Lynn Vojvodich, EVP and CMO of Salesforce
Vojvodich joined Salesforce in 2013 and has been very vocal about the need for change in a marketing world that is inextricably fused with technology. Speaking with McKinsey at the end of last year, she said, “As a CMO, if you’re not an agent of change — constantly innovating, constantly changing, constantly pushing the boundaries — then you’re working at a company that will be obsolete in five to ten years.”
Peter Hamilton, CEO and Partner at mobile attribution analytics company TUNE
TUNE works with some of the biggest leaders in the mobile-first space including Uber and Spotify. Just as Salesforce led the charge in SaaS, TUNE is setting the course for the way marketers use data to connect with customers in a multi-device universe.
Michael Williams, chief marketing officer for The Grand Prix of America, Formula 1 Williams faces the challenge of bringing awareness to a sporting event that has never been hosted in America, but instead has been seen for 60 years as exclusively international. The intent is to bring the Formula 1 race to New York in June 2016.
Scott Brinker, Cofounder and CTO of ion interactive
(And the prolific blogger behind chiefmartech.com.) In his annual tracking of martech, Brinker found that the marketing technology landscape in 2015 includes 1,876 vendors across 43 categories. That’s not only an astonishing number in its own right, but it’s nearly doubled in just the one year since Scott Brinker last compiled the list.
John Kennedy, CMO of Xerox
Appointed to Xerox last July, Kennedy previously was VP of marketing for IBM Global Business Services. Last year, he was recognized by the CMO Club with a Marketing Innovation Award “based on a marketing executive’s demonstrated leadership in creating an innovative marketing environment that changes the game for ROI, customer engagement, and/or for the industry.”
Deena Bahri, CMO for Birchbox Bahri leads growth for the successful subscription service that delivers personalized boxes of beauty, grooming, and lifestyle products on a monthly basis. Last year the company was valued at $485 million with 800,000 subscribers. Bahri has talked openly about how essential data is to the success of the company. Prior to joining Birchbox in 2011, Bahri was senior director of marketing at Gilt, another e-commerce shopping destination.