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It’s not Instagram, it’s not Flickr, it’s PicsArt. The image editing and sharing app announced today it scored $15 million from Insight Venture Partners and Sequoia Capital in its latest round. PicsArt had already raised another $10 million from Sequoia Capital earlier this year.

Seeking out visual artists, PicsArt aims to integrate the best of both worlds: sharing and photo editing. PicsArt lets artist edit their pictures and drawings with mobile editing features. Then, members can share, connect, and collaborate with other artists to get inspired — and discovered.

The San Francisco-based company recently added a feature that lets users record their editing session from beginning to end, so that other artists and editing enthusiasts can watch their techniques and learn from them.

The whole idea sounds quite a bit like EyeEm, a photo sharing service based in Berlin. Both EyeEm and PicsArt were founded in 2011.

“We want to continuously provide artists with the means to connect and collaborate,” said PicsArt CEO and founder Hovhannes Avoyan. “With this round of funding, we can continue to do so with app updates that boost collaboration settings, such as video generation, increased sharing, and the latest photo-enhancing tricks.”

The app tries to engage members with Photography and Arts Contests, similar to Instagram‘s Weekend Hashtag Projects. The contests include drawing challenges (#DC), graphic design projects (#GD), and weekend art projects (#WAP).

The company told VentureBeat they are different from Flickr and Instagram because they are “focused on the creative process more than just posting photos.” Deeper video integration is also in the works.

The app has been downloaded over 230 million times, we’re told, and has an average of 65 million active users per month.

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