Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more

Google today introduced a new company called Sidewalk Labs. The company will focus on improving city life in various ways.

Sidewalk Labs will “incubate” technologies but also build products and form partnerships, according to a statement on the homepage for the new company.

Dan Doctoroff, Bloomberg’s former chief executive, is going to be in charge of the company, which will be based in New York, Google chief executive Larry Page wrote in a Google+ post on the news.

“Sidewalk will focus on improving city life for everyone by developing and incubating urban technologies to address issues like cost of living, efficient transportation and energy usage,” Page wrote.

Google is providing an undisclosed amount of funding for the startup, which falls outside Google’s main scope. In that sense, it’s like unusual Google projects that have come out of the tech giant’s Google X lab, which has previously worked on a driverless car, Google Glass, and sensor-laden contact lenses.

Page certainly sounds optimistic about this investment:

Making long-term, 10X bets like this is hard for most companies to do, but Sergey [Brin] and I have always believed that it’s important. And as more and more people around the world live, work and settle in cities, the opportunities for improving our urban environments are endless.

Page did not make it clear how exactly the company will generate revenue.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member