This sponsored post is produced by [a]list.
The [a]list summit, now in its 7th year and a major calendar event for brand marketers, is coming up again on August 19. The event turns its focus on the biggest growth area in digital marketing right now: mobile and social video. It's also the space where some of the biggest shifts and position-jockeying are now taking place.
Over 85 brands will be in attendance along with a who’s who in digital video in the heart of Hollywood at the W Hotel. YouTube-star-turned-beauty-business empress Michelle Phan, Facebook’s U.S. Head of Industry for Film and Television Jonathan Murtaugh, and StyleHaul CEO and former Saks executive Stephanie Horbaczewski will be joining over 30 star speakers.
Here’s a little preview of what you can expect from the event.
What Is Facebook’s answer to YouTube?
YouTube's biggest rival in terms of online video scale and ad revenue, Facebook, will be keynoting the [a]list summit to talk about Facebook and Instagram as marketing platforms and what you need to succeed in mobile and social video.
How Michelle Phan is growing her beauty empire
Michelle Phan became a household name as one of YouTube’s biggest stars, but the talented beauty expert has been able to build a business empire, too. She’ll be doing a keynote interview together with her CEO and co-founder of ipsy, Marcelo Camberos. Centered around the award-winning monthly Glam Bag, ipsy now boasts over 1,000,000 subscribers and generates more than $150 million in revenue.
Investments are flowing into online video
Traditional media companies have invested in MCN’s Maker Studios, Fullscreen, AwesomenessTV. Lately, we’ve also seen European investors putting their money into not just MCN’s and platforms, but also in digital entertainment studios, too.
Brands go all-in on social
With 70 percent of brands planning to increase their social advertising budget, and 59 percent making increases specific to influencer marketing, brands are bringing social to the forefront. At [a]list Mobile + Social Video summit, attendees will learn how to find influencers which best align with a brand to create content that is more organic and engaging.
The future of AR and VR for entertainment starts now
AR and VR is a hot topic right now and will certainly be front-and-center when this year’s holiday campaigns kick off. Academy Award-winning filmmaker, Morgan Neville, who has been working with one of the largest private ad agencies on the West Coast, Ayzenberg, on a documentary series on Microsoft HoloLens, will be giving a keynote on the intricacies of branded content.
The content shift has already happened
This year, we've seen the world's top 100 brands increase their monthly video views on YouTube by 55 percent and Facebook's share of video ad revenue grow by 20 percent. On top of that, eMarketer predicts that digital video advertising spending will finally eclipse TV by 2018.
What’s next in data-driven video storytelling?
New Form Digital is an exciting new online studio joint venture created by Discovery, Brian Grazer, and Ron Howard. SVP Cangilla will speak with Allison Stern, co-founder of Video Intelligence firm Tubular Labs, about the future of the data-driven digital studio and how to identify rising star storytellers, create engaging digital scripted content, and successfully grow engaged digital audiences.
Influencer marketing is booming
Google searches for "influencer marketing" are climbing higher and higher.
Video is capturing attentions, imagination
We've all heard of the stats around banner blindness, with only 14 percent of consumers able to remember the last display ad they saw. Consumers have been vocal about their preference for content as opposed to traditional advertising to learn about new products. With branded content, brand lift is 82 percent higher and purchase intent is up 53 percent.
Putting the spotlight on ESports streaming
Amazon snapped up Twitch and European media company MTG recently invested in Turtle Entertainment and ESL. We are now seeing eSports becoming a mainstream form of digital entertainment and a great marketing platform for gaming publishers and consumer brands alike.
85+ brands will converge on the future of mobile + social video
[a]list Mobile + Social Video summit will have 85+ brands in attendance, with many networking opportunities. There will be breakfast, lunch, and an influencer cocktail reception sponsored by our friends at Curse.
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