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Microsoft is enhancing the capabilities of its Cortana personal digital assistant within the company’s recently launched Edge browser. Microsoft announced today that it has begun a pilot program to make Cortana automatically show coupons when people visit retailers online in Edge.

“This initial release includes coupons for retailers like Staples, Macy’s and Best Buy,” the Windows team wrote in a blog post today. “We will be increasing availability and the number of retailers we support in the months ahead through our partnership with Shopular, a leading coupon provider.”

Cortana can do several other things in Edge, including providing logistical details for restaurants and offering up basic information when users highlight words and select Ask Cortana in the right-click menu.

Cortana and Edge are the two biggest features of Windows 10, and Microsoft has been moving quickly to enhance both. Today’s announcement packs a double punch.

Cortana on its own now offers translations in nearly 40 languages, Microsoft announced earlier this month. And Edge as a standalone Internet browser has been getting enhancements, including support for open-source video codec VP9.


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