Microsoft has begun experimenting with showing tweets in its Bing search results, just like how Google search results started featuring tweets last year.
It’s possible to see the test in live Bing search results in the Google Chrome, Mozilla Firefox, and Microsoft Internet Explorer browsers, according to a report today from All Google Testing. We were only able to reproduce it in Chrome and Internet Explorer — not in Firefox. The experiment also doesn’t appear to be available through Microsoft’s Edge browser, or Apple’s Safari, for that matter.
The experiment can be reproduced with a bit of tinkering, via All Google Testing:
- Chrome: While you’re looking at Bing search results, bring up Developer Tools from the View > Developer menu, enter the console, type in
09A74265B87C629633194B6AB944635B, hit enter, and refresh the page. If that doesn’t work, install the EditThisCookie Chrome extension, replace the MUID and MUIDB cookies with the code above, save the configuration by clicking the checkmark, and refresh the page.
- Firefox: While you’re looking at Bing search results, select Toggle Tools from the Tools > Web Developer menu, enter the console, type in the code above, hit enter, and refresh.
- Internet Explorer: While you’re looking at Bing search results, select F12 Developer Tools from the settings menu, open the console, type in the code above, hit enter, and refresh.
For Twitter this new integration is another way to show tweets to the public — and that’s important, as the social network has been under pressure to increase its user base and revenue. For Microsoft, this is about feature parity with respect to Google’s search engine.
“We’re constantly updating and refining the Bing search experience,” a Microsoft spokesperson told VentureBeat in an email. “We’ll share more information when available.”
Twitter did not immediately respond to a request for comment.
Update at 1:05 p.m. Pacific: Added comment from Microsoft.