Disclosure: Midem paid for my hotel and travel to the conference, where I served as a judge for a startup-pitching contest.

Over the past weekend, I got a chance to see and hear from 20 impressive music startups — working on everything from aggregation to hardware — at the Midemlab startup contest in Cannes.

While judges were impressed overall, there was no question about which offering would take the top prize: the Sensus Smart Guitar by Mind Music Labs of Sweden.

The Sensus basically packs all the audio equipment a guitarist needs into the guitar itself. It’s a wireless instrument that lets players add modulations and effects without the need for an array of pedals. The speakers are built in to allow 360-degree sound. And the guitar can record and stream the music directly online.

While the summary is intriguing, it was the demo video that pretty much put Sensus over the top:

Here’s a bit more about the guitar’s development:

The company hasn’t said when the Sensus will go on sale. But the company recently raised $500,000 from investors to continue development.