This sponsored post is produced by Centrify.

A recent study commissioned by Centrify found that 66 percent of adults in the U.S. are at least somewhat likely to stop doing business with a company that has suffered a cyberbreach. And less than half of Americans are very satisfied with how corporations handle cyberbreaches.

The study surveyed 2,400 people across the U.S., UK, and Germany and also found that most consumers believe businesses are almost entirely to blame for corporate hacks. 41 percent of adults in the U.S. hold corporations fully accountable and feel they are not taking enough responsibility when data breaches do occur.

Most adults accept hacking as inevitable

To some degree, most adults accept hacking as inevitable. About three-quarters say it is probably or definitely normal and expected for businesses and large organizations to be hacked. However, relatively few say this is definitely normal (21 percent in the U.S., 13 percent in the UK, 16 percent in Germany.)

Consumers are likely to stop doing business with an organization that has been hacked

Just because some respondents consider hacking normal does not mean they are letting businesses off the hook. The study found that 21 percent of U.S. consumers say they are very likely to stop transacting with a business that has been hacked. The people most likely to take their business elsewhere include those who have had their personal information compromised in a hack, those who are tech savvy and those who are frequent online shoppers.


Infographic: Estimating the Global Cost of Cyber Crime

Centrify Infographic

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Companies need to crack down 

“The study clearly points to the need for organizations to dramatically bolster their security systems and do everything in their power to protect consumer information and prevent a breach,” said Tom Kemp, CEO of Centrify. “When companies put customer data at risk they are really putting their entire business at risk. Consumers simply will not tolerate doing business with hacked organizations. It’s time for organizations to take full responsibility for their security and put the proper measures in place once and for all.”

Financial institutions fared the best 

The survey found that financial institutions have the best reputation when it comes to dealing with hacks relative to other industries. They received the number one ranking among seven different industries in terms of how well they handle security issues for their customers. Government was a clear second place of the seven industries, followed by medical and health organizations. However, there is less faith in retail businesses, which ranked fourth of seven in each country, and travel sites, which ranked fifth of seven in each country. Bringing up the rear were membership and hospitality businesses, which received the lowest rankings by a wide margin.

Companies are becoming more transparent and proactive

The good news is that, when companies are hacked, they are not engaging in cover-ups or trying to sweep the incident under the rug. Instead, they are increasingly going public with the news and notifying their customers directly. The study found that about half the people in the U.S., one-third in the UK and one-quarter in Germany were notified of a hack. In each of those groups, between 45 percent and 53 percent say they learned from the company that their personal information was compromised.

And, when hacks occur, businesses are proactively asking their customers to follow a number of precautionary steps. Specifically, 61 percent of U.S. consumers were advised by the hacked organization to carefully monitor all bank account transactions and 59 percent were asked to change their passwords. By contrast, just 33 percent of respondents said they were advised to request alerts, consider a security freeze or use multi-factor authentication.

Bill Mann is Chief Product Officer at Centrify.

Learn more about protecting against the leading point of attack — compromised credentials. Download the Platform Approach to Securing Enterprise Identities. 

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