Google has added a tool to its search engine that is designed to improve voter turnout in this November’s U.S. elections. The company announced that when you search for “register to vote” or something similar, it will show you a state-by-state guide with information on how to get registered, deadlines, and other details so you can participate in the democratic process.
The launch of this offering comes on the eve of the national conventions for both major political parties in the country and a presidential race that has polarized its citizens. But it’s not just whether you’re for Donald Trump or Hillary Clinton, but how you view the candidates in other races and issues being put up for a vote. For whatever reason you wish to cast your ballot, Google certainly wants to play a part in helping that happen.
Leveraging the fact that people will turn to the search engine for information on how to get registered, Google is making it simple to get right to the resources people need instead of sifting through the various search results that would appear.
This is the most recent instance of Google participating in the political process this election season. YouTube announced earlier this week that it will be livestreaming both conventions for everyone to see, even in virtual reality.