Datorama, a marketing startup that wants to “tame” your business data, announced today that it scored a $32 million investment led by Lightspeed Venture Partners.

The New York-based startup aims use the new capital to “accelerate the company’s research and development in the artificial intelligence field; which will further elevate its machine learning capabilities.”

“In this next stage we’re going to focus on the further development of our best-in-breed solution, and we’re going to continue to push the boundaries of machine learning and how it’s applied in the marketing analytics capacity,” said Datorama CEO and cofounder Ran Sarig.

Marker LLC and Innovation Endeavors also participated. The series C investment brings Datorama to a total of $50 million in funds.