Datorama, a marketing startup that wants to “tame” your business data, announced today that it scored a $32 million investment led by Lightspeed Venture Partners.

The New York-based startup aims use the new capital to “accelerate the company’s research and development in the artificial intelligence field; which will further elevate its machine learning capabilities.”

“In this next stage we’re going to focus on the further development of our best-in-breed solution, and we’re going to continue to push the boundaries of machine learning and how it’s applied in the marketing analytics capacity,” said Datorama CEO and cofounder Ran Sarig.

Marker LLC and Innovation Endeavors also participated. The series C investment brings Datorama to a total of $50 million in funds.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member