AdStage announced on Monday that it has raised new funding, bringing in $2 million to establish a product suite around marketing technology. The company’s latest investment comes from Verizon Ventures, a firm whose limited partner hasn’t been shy in pursuing ad tech acquisitions.
Launched in 2013, AdStage is primarily a social advertising management service for small- and medium-sized businesses. It collects historical data such as keywords, ads, demographics, and competitor data and can provide recommendations and insights based on not only your company, but also your competitors. AdStage integrates directly with Google AdWords, Bing, Facebook, Instagram, Twitter, and LinkedIn to provide you with well-rounded insight into what’s happening across social and traditional online media.
With additional capital, AdStage said it’ll turn its attention toward establishing a platform that will address any marketer’s need. Its yet-unnamed product suite will facilitate analysis of pay-per-click performance across channels, automate daily campaign tasks, and integrate the services into existing tools. All four of AdStage’s products — Create, Manage, Automate, and Report — will be consolidated into this offering, and the company will extend its reach beyond paid advertising, bringing in data from complimentary organizations such as sales, marketing, content, and analytics.
Company chief executive Sahil Jain said in a statement: “Our vision has always been to unite the various paid channels where the digital marketer or head of demand generation is at the apex of revenue operations. As marketing technology evolves, this individual requires the tools that not only unite the paid channels, but collaborate with the complimentary business units to customer acquisition…”
The relationship between Verizon Ventures and AdStage isn’t new, as the firm previously invested in the company’s Series A round. However, it’s part of a growing effort by Verizon Ventures’ LP to increase its stake in ad tech companies. It already owns AOL, which has a bevy of ad tools and myriad publishing companies. The acquisition of Yahoo was largely based on the ad capabilities that it offered.
To date, AdStage has raised more than $10 million in funding. It now manages more than 18,000 advertising accounts and $100 million in quarterly ad spend.