Music streaming service Spotify is announcing today the launch of another type of automatically generated personalized playlists for its users. The new Daily Mix playlists are accessible now from the new Your Daily Mix category, which is located at the top of the Your Library section in Spotify’s Android and iOS apps. Later they will come to other platforms, like Windows, Mac, and the web.
What’s interesting about Daily Mix is that there are different mixes available for different styles of music. When I was able to test the feature, one playlist was populated with indie rock, the second one was filled with oldies and classic rock, and the third had alt-pop, much of which came from Japan. I liked the third one most, because it went deep into a genre that I’ve only recently started following. What’s also nice is that each playlist goes on and on and on: When you scroll to the bottom, keep swiping and you’ll see the message “release to load more songs.” And more songs appear.
Here’s how Spotify explains the Daily Mix in a blog post:
With Daily Mix, you will tune into a mix of the music you know and love, made fresh in continuously updated playlists. Whether you’re in the mood for dancing to upbeat tunes or relaxing with mellow hits, just select your mix and enjoy your most loved familiar tracks with new music peppered in. You’re bound to rediscover some forgotten hits or even find a bunch of new favorites.
As your music taste evolves, so will your Daily Mix. In fact, the more you listen, the better your Mixes will become – offering an effortless music experience based entirely on your personal listening habits. Don’t like that new discovery? Simply “ban” a tune to remove it from future playlists. If you love it, be sure to “heart” the hit to add it to your collection.
Daily Mix is a strong follow-up on Spotify’s Discovery Weekly and Release Radar music recommendations.
Spotify, which has more than 100 million monthly active users and 30 million paying subscribers, competes with Apple Music, Google Play Music, and Tidal, among others. While Spotify has done more with machine-generated playlists that require little work on the part of users, Apple Music and Tidal have both sought to lure and retain users with exclusive content. Spotify has also debuted some exclusive content, including a Metallica documentary.
To generate relevant Daily Mix playlists, new users have to stick around for two weeks.