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Elder care management startup Kindly Care launches today, backed by a $3.1 million investment led by MHS Capital.

Kindly Care offers customers a solution to the hiccups of working with home care agencies by pairing them with care professionals who are screened by the marketplace.

Though other care-providing startups like HomeHero provide similar matching services, Kindly Care also assists family members with filling out official employment paperwork such as W2 forms, which qualifies caregivers for unemployment insurance, Social Security, Medicare, and workers compensation insurance.

Floodgate Capital and Jackson Square Ventures also participated in Kindly Care’s seed investment.


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