Google is announcing today that it’s introducing web support for Firebase Cloud Messaging, a service that lets developers send push notifications for their applications to end users’ devices. This move provides greater choice to Firebase customers — until now, it was only possible to send push notifications through Android and iOS apps with Firebase Cloud Messaging (and before that, Google Cloud Messaging).
The web, including the mobile web, is more splintered across browsers than the world of native apps, which can go right on top of operating systems. Now Google is remedying this problem.
After implementing Firebase Cloud Messaging into the mobile web version of its AliExpress shopping app, Alibaba saw 178 percent higher conversion compared to people who use the mobile site but don’t have the notifications enabled, Ozlen wrote in the blog post.
Users must give consent to receive push notifications from websites before the notifications show up.
Public cloud market leader Amazon Web Services (AWS) offers the competing Simple Notification Service (SNS).
Documentation is here.