iPhone sales are down again.
Apple sold 45.51 million iPhones, 9.2 million iPads, and 4.8 million Macs during the fourth quarter of 2016, the company announced today — down from 48 million iPhones, 9.9 million iPads, and 5.7 million Macs in Q4 2015.
The iPhone is a 9-year-old product, and it remains the single most important device Apple makes. Yet today marks the extension of an unfortunate trend. Apple has seen declining year-over-year iPhone sales for three straight quarters — this time iPhone sales are down by about five percent, iPad sales are down by about seven percent, and Mac sales are down by about 16 percent year over year.
Analysts had expected worse results — an average of 45.13 million iPhones, 9.15 million iPads, and 5.11 million Macs sold — according to Apple 3.0.
Apple reported a profit of $9 billion for the fourth 2016 quarter, but revenue fell by nine percent.
Next up, Apple is expected to finally update its MacBook Pro and iMac lines on October 27.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform
- networking features, and more