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Dashbot announced today that investors have thrown their support behind its mission to be the Google Analytics for bots. The company has raised a $2 million seed round led by ff Venture Capital. The investment will be used to bring in more talent and improve the company’s product. Dashbot now supports more than 1,100 bots on its platform, processing more than 230 million messages.

Other firms that participated in the round include Bessemer Venture Partners, Samsung Accelerator, Scrum Ventures, Bertelsmann Digital Media Investment, and Rembrandt Ventures.

Dashbot was founded by seasoned startup veterans Arte Merritt, who founded the mobile analytics platform Motally that was acquired by Nokia; Mesmo founder Jesse Hull; and Bureau of Trade cofounder Dennis Yang. The company first hit the scene at VentureBeat’s MobileBeat conference in July. With the proliferation of bots right now across Facebook Messenger, Slack, Kik, WeChat, and other platforms, being able to understand user behavior and a bot’s impact has never been more important.

Merritt once told VentureBeat that existing offerings, such as Adobe and Google, can’t currently track the necessary metrics surrounding bots, as there’s a whole new set of rules and statistics that marketers and developers are interested in capturing. Bot makers are interested in voice, text, images, locations, and other content, rather than page views, cookies, user agents, or even IP addresses.

Dashbot doesn’t focus specifically on one messaging service, either, as it currently supports Facebook Messenger, Slack, and Kick, while also offering an API that can tap into any other conversational interface, albeit not as natively as others.

Now with some cash in its pockets, the company plans to get the word out. Sure it’ll bring on more staff and engineers, but it will also do some marketing to continue its growth. It’s expected to also bring more native support to other messaging services.

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