Dexter is opening its bot platform today for people to create bots for Slack, Facebook Messenger, and SMS.

You can make your own bot with The Lab, Dexter’s bot creation machine, and the startup team also makes bots for businesses like DigitasLBi, McCann, and other clients.

Dexter is a Betaworks Studio company launched by the New York incubator in October 2015. Other Betaworks Studio companies include Giphy and weather bot Poncho. As a seed stage investor, Betaworks has been an early supporter of companies like Gimlet Media, Product Hunt, and Botkit creator Howdy.

"If you think about how content evolved over the web, the various flavors of WordPress that are out there certainly contributed to that evolution. And the way that works is there’s an underlying real engineering force, but there’s also an easy-to-use layer that’s consumable for the marketer. That’s kind of what we’re trying to achieve," Dexter founder Daniel Ilkovich told VentureBeat in a phone interview.