In recent years, President Obama was the undisputed Instagram champ among world leaders, with 13.9 million followers. But with Obama shuffling off the stage, which global kingpin reigns supreme on the photo sharing app?
According to a study released today by PR firm Burson-Marsteller, it’s India’s Prime Minister Narendra Modi, with 6.8 million followers as of April 1. Finishing a close second, but doing his best to Make Instagram Great Again, is President Donald Trump, with 6.3 million followers. Burson-Marsteller notes that combined, those top two still have fewer followers than Obama.
Pope Francis came in a distant third, just above the official White House Instagram account. The study says that 140 countries now have government officials on Instagram, which claims 600 million users. That’s about 72.5 percent of all 193 United Nations member states.
Beyond the rankings, the study uncovered some rather surprising nuggets.
For instance, despite sitting in the pole position, as of April 1, Modi had posted only 53 photos. Apparently he’s content to leave his fans wanting more of this:
By contrast, Trump has 1,028 posts. He is working hard for his followers, though some of his “photos” are actually just quotes of his tweets:
Coming on strong, though, is Pope Francis, who only joined Instagram on March 19, 2016. But it’s Indonesia’s President Joko Widodo who is truly on fire, seeing a 673 percent increase in followers over the past year, thanks no doubt to money shots like this one:
Kunjungan Presiden Prancis ini merupakan kunjungan pertama ke Indonesia setelah 31 tahun silam. Prancis berkomitmen untuk investasi di Indonesia sebesar USD2,6 miliar. Indonesia dan Prancis menyepakati 5 kesepakatan bersama di bidang pembangunan urban, pariwisata, pertahanan, ilmu pengetahuan, dan penelitian serta pertukaran tenaga peneliti. Kerja sama di bidang maritim (penangkapan ikan ilegal) dan ekonomi kreatif (di bidang sinematografis, perfilman, fesyen, dan ekonomi digital) akan kita kembangkan. Terima kasih sudah berkunjung ke Indonesia. Foto: Biro Pers Setpres
Still, for all the followers now drawn to these accounts, they’re going to have a tough time matching the last king of Instagram. I mean, how does one top a photo of Obama looking at Baby Popemobile?