Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next.
Sphero’s next toy is a test. The Star Wars BB8 robot sold itself — so what about a car from Pixar’s Cars?
Cars was not loved by critics, but the franchise sells toys. Lots of toys. That’s certainly one reason Sphero collaborated with Pixar to recreate Lightning McQueen, the movie’s main character, as a smartphone-controlled toy.
Sphero’s take on Lightning McQueen is suitably modern. It looks like a toy any (wealthy) smartphone-wielding kid should have in their bedroom in the year 2017. It has an animated windshield-shaped screen with big blue eyes that shift from side to side. The motorized suspension reacts to your touch by wiggling the car. And, like any Sphero toy, it can be controlled with a companion app.
It seems Sphero is carving out a niche for itself by injecting movie magic into toys. Will fans of Pixar’s Cars splurge on this $300 gizmo? And skipping ahead, how many times can Sphero recreate its BB8 hit?
Maybe the more interesting question is: When’s Disney buying Sphero?
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more