Snap’s Spectacles created some fun novelty buzz when they were released last year, with early adopters grabbing some because, why not?
But when it comes to actual sales, well, let’s just say Snap’s first foray into hardware was no fidget spinner.
The question now is: Will anyone care? There have not exactly been cross-border riots of people demanding to know when-oh-when they can finally get Spectacles.
Still, Snap must believe there is some pent-up demand if it’s going through the trouble of making the Spectacles available in Europe for €145 a pair.
Of course, it’s possible Europeans will go Spectacles crazy in a way their U.S. cousins have not. Snap said that in the first quarter Spectacles generated $8 million in revenue out of a total of $150 million. CNBC calculated that this worked out to about 61,500 units sold.
To put that in perspective, Apple sells about 34,500 iPhones per hour.
On the the other hand, on the heels of disappointing first quarter results, the company may be showing investors that it’s pushing into a new market in hopes that it provides some much-needed optimism.