Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out.
Shopify today made its Kit bot free for all merchants to use, enabling them to do things like make Facebook ads, email customers, or start marketing campaigns. Prior to Kit being available for free as part of the Shopify experience, merchants were asked to pay $10 (standard) or $25 (premium) per month for the service.
The ecommerce site’s 400,000 merchants can speak with the bot through Facebook Messenger, SMS, or Telegram Messenger.
Shopify acquired Kit in 2016, a day before the launch of the Messenger Platform at F8. Back then, Kit was only designed to create Facebook ads. A Kit Skills Library has since been added and will grow with merchant feedback, Kit CEO Michael Perry told VentureBeat.
“A lot of the skills we have currently are going through big refreshes,” Perry said. “We’re trying to find new ways to help them maintain their store and set things up, as well — so lots of skills being improved upon and new ones being developed between now and the end of the year.”
Businesses like Shopify have made bots available to both their merchant communities and customers.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more