HP and Deloitte Consulting announced they are teaming up on 3D printing and digital manufacturing services. The alliance will enable HP to put more of its 3D printers in large-scale manufacturing environments as part of the digital supply chain.

The two companies will apply their digital operations experience to help enterprises accelerate product design and create more flexible manufacturing supply chains and production services such as prototyping.

The goal is to make manufacturing more efficient and accelerate time to market by using 3D printing for prototyping, thus reducing costs and eliminating waste. That could make large enterprises more competitive in the global economy. HP is the world’s biggest making of printers, but it is trying to extend that leadership into the new field of 3D printing.

“The Fourth Industrial Revolution is upon us. No sector of the global economy is undergoing more radical transformation than the US$12 trillion manufacturing market,” said Dion Weisler, president and CEO, HP Inc., in a statement. “Companies investing in digital reinvention are poised to outpace their peers. Building on our disruptive 3D printing technology, together with Deloitte, we are focused on helping customers transform and win in this new era.”

The alliance will combine HP’s Jet Fusion 3D Printing solutions and tools, partner ecosystem, and heritage of driving digital industrial transformations with Deloitte’s global client reach and manufacturing relationships, digital operations experience, and supply chain transformation work for some of the world’s largest companies.

“The digitalization of global manufacturing operations and practices will impact companies and consumers around the world, and 3D printing will play an important role in fundamentally changing manufacturing as we know it,” said Punit Renjen, Global CEO at Deloitte, in a statement. “This alliance comprises two exceptional brands and brings together HP’s leading 3D printing platform with Deloitte’s digital manufacturing experience and global client reach.”