Zillow Group, the company behind a number of online real estate sites, including Zillow, Trulia, and StreetEasy, has acquired New Home Feed, a listing management platform and marketing tool for home builders to market and distribute their listings across the web. Terms of the deal were not disclosed.
Given that new home builders already use the likes of Zillow and Trulia to market their properties, it makes sense for Zillow to snap up a platform that deals specifically with new buildings. The duo have revealed that New Home Feed’s technology will be integrated directly into Zillow’s platform.
“As the leader in new construction data management and a tool many of our builder customers currently use, New Home Feed felt like a natural extension of our current services,” said Tony Small, Zillow Group’s vice president of emerging marketplaces. “By incorporating New Home Feed’s tool set into our offering, it will be easier for partners to send their listings to Zillow Group and will improve the quality and accuracy of our new construction listings. This acquisition is another step toward our ultimate goal for new construction at Zillow Group, which is to help builders market their homes to consumers with a great return on investment.”
Founded in 2006, Zillow emerged as one of the biggest online property databases in the U.S, and the Seattle-based company has made around a dozen acquisitions over the years — most of them since it went public in 2011. Zillow’s most recent known acquisition was last February, when it snapped up New York rental platform Naked Apartments in a $13 million deal. But far and away its biggest acquisition to date was when it snapped up long-time rival Trulia in a $2.5 billion all-stock deal in 2015.
No indication has been given as to when any integrated product from Zillow and New Home Feed will be made available.