Social video generates 1,200 percent more shares than text and images combined, so if video marketing isn’t even on your radar, you’re leaving money on the table. Don’t get left behind — join this VB Live event to find out how to leverage the extraordinary growth and potential of video marketing.
Content only works if it arrives not only where and when consumers want to see it, but in the format they want to consume it in. Increasingly, that’s video — and why by 2021, video will represent 82 percent of all web traffic according to the
Cisco Visual Networking Index.
Video content marketing is such an astonishing tool, it’s developed a corona of impressive statistics around it. Video: boosts click-through rates in marketing email by 200-300 percent; increases conversion rates by 80 percent when embedded in landing pages; helps 90 percent of customers make purchasing decisions; and increases the likelihood of online purchase by 64 percent.
It’s also a powerful tool for brand recall, with the benefit of compelling video and audio making it far more memorable than text content. 80 percent of customers remember a video they’ve watched in the last month — and that means they’re also far more likely to remember your brand.
But … only if your videos are actually memorable, clearly branded, and in line with your brand strategy. Creative is essential — too offbeat leaves customers nodding along and then clicking away without ever thinking once about you. Video is your opportunity to bring your brand message to life in living color, from design to production value to the message and the way it’s delivered. A relevant, compelling video with this kind of well-thought-out branding drives business decision leaders (sixty-five percent of them) to your website; thirty-nine percent might even contact you directly.
Or they might even share it — because video is shared 1,200% more than both links and text combined. But a hard sell is never going to get passed around, even in B2B marketing. Viewers are snagged by videos that are funny, emotional or inspirational, or educational. Start pushing them product specs and sales pushes too early in the sales funnel and they’ll be clicking away before the 10 second mark.
A lot goes into a video, from targeting to topic to message and production, but marketers find over and over again that the investment of time and resources has direct, bottom-line impact and delivers powerful results.
Learn how online home goods giant Wayfair uses video marketing as a hub of their content strategy, where to get started, and how to use video to boost sales, when you join this interactive VB Live event.
Don’t miss out.
In this VB LIve event, you’ll learn:
- How to use video the right way to promote content to a targeted audience
- How to leverage video at each part of the funnel to move customers along the journey
- How to optimize video across social media
- How video fits into a successful overall content strategy
- Jess Jacobs, Director of Marketing, Wayfair
- Stewart Rogers, Director of Marketing Technology, VB
- Rachael Brown, Moderator, VB