Join Transform 2021 this July 12-16. Register for the AI event of the year., creator of a conversational augmented reality (AR) and artificial intelligence (AI) platform, has raised $8 million in funding.

Pritzker Group Venture Capital led the round, with participation from existing investors Silverton Partners and Hemi Ventures, while the Venture Reality Fund and GFR Fund joined as new investors.

To date, the Jersey City, New Jersey-based company has raised more than $10 million in total capital in pursuit of its goal of leading enterprise AR for the pharma/biotech industries and, by extension, lab, line, and suite environments.

With domain expertise, integrated industry features, and an in-house research laboratory, is using AR to deal with batch records, tech transfer, R&D workflows, training procedures, troubleshooting, and support.

The Apprentice platform is designed for everyone from the scientist working in a lab to discover the next ground-breaking drug to the operator in a manufacturing suite getting that drug to market for millions of patients around the world.

Above:’s AR user interface.

Image Credit:

In a cleanroom gown, a lab technician can use Apprentice’s conversational user interface (UI) to access complex procedures, visualize a 3D technique demonstration, and intelligently capture or track data using computer vision — all without touching a single piece of paper.

“We like to say that we don’t just augment reality; we augment human ability,” said CEO Angelo Stracquatanio, in a statement. “AR and AI are changing the way workforces across all industries solve problems and share information, ushering in the next wave of human potential.” is creating platform-independent, mobile-capable, and industry-compliant AR interfaces. For more flexible environments, Apprentice has leveraged the iPhone XS to support mobile solutions with ARKit 2, and ARCore for Android-enabled devices. For hands-free, fully immersive AR experiences, Apprentice utilizes HoloLens and Magic Leap devices, while monocular smart glasses such as RealWear HMT-1 provide the versatility for all-day operation.

“We are absolutely thrilled to be collaborating with the leader in AR and AI,” said Peter Liu, vice president at Pritzker Group Venture Capital, in a statement. “Angelo and his team of experts have a clear vision for what will be the next generation of enterprise AR. It was among the many reasons we were eager to invest at this stage.”

The startup has tripled in size and customer reach, adding numerous top Fortune 100 clients across the U.S., Asia, South America, and Europe. The New Jersey Tech Council recently selected as the recipient of the 2018 Outstanding Technology Award for its innovation and leadership within life science industries.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member