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Lunchr announced today that it has raised $34 million in venture capital as it seeks to disrupt the French market for corporate meal benefits.

The round was led by Index Ventures and includes money from Daphni, Idinvest, and Kima Ventures. The company was founded in 2016 by Loïc Soubeyrand, who previously cofounded advertising technology startup Teads.

Lunchr is attacking a particularly French and hilariously outdated system of vouchers that companies give employees to cover food and meal purchases, a benefit that can be worth as much as $15 a day.

The vouchers are still typically distributed in books of coupons that people carry around with them, tearing out one or two at a time. The program was developed in France about 50 years ago, according to Lunchr, and can now be found in some 30 countries, and about 85 percent of the program in France is still based on paper vouchers.

In its place, Lunchr offers a MasterCard-backed card, along with a mobile app to keep track of usage and purchases.

“We offer executives and employees a unique and much better solution than the paper vouchers restaurants have known for 50 years and [that] have never been rethought,” Soubeyrand said in a statement.

While Lunchr notes that the paper thing is a particularly French issue, the company hopes to eventually expand globally. Based in Paris and Montpellier, Lunchr has 60 employees and plans to double its workforce in 2019.

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