(Reuters) — Facebook has bowed to pressure from the European Commission and consumer authorities by revising its terms, making it clear what it does with users’ data and taking responsibility when data has been mishandled by third parties.
The European Commission said the changes in comprehensive and plain language mean users will now see how Facebook uses their data to develop profiling activities and target advertising to finance itself.
“Now, users will clearly understand that their data is used by the social network to sell targeted ads,” Commission Justice Commissioner Vera Jourova said in a statement.
The company will only unilaterally change terms and conditions where the changes are reasonable and will keep content deleted by users only when requested by enforcement authorities and up to 90 days.
(Reporting by Foo Yun Chee; editing by Francesco Guarascio and Kirsten Donovan)