Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Learn more.


Google has announced that it will stop indexing Flash content in Search as the internet prepares to bid a (not so fond) farewell to the multimedia software platform next year.

“In web pages that contain Flash content, Google Search will ignore the Flash content,” said Google engineering manager Dong-Hwi Lee in a blog post. “Google Search will stop indexing standalone SWF files.”

It is no secret that Adobe Flash is well and truly on its way out — two years ago, a consortium of internet companies (including Adobe itself) committed to killing Flash by 2020. Preceding that, Steve Jobs’ famous Thoughts on Flash letter from 2010 helped set the wheels in motion for the proprietary software’s eventual demise, with the Apple cofounder citing numerous reasons why his company’s hardware would not support Flash, including performance on mobile and poor security.

For more than a decade now, internet companies have been diminishing their support for Flash while simultaneously increasing support for HTML5, with major browsers such as Chrome now blocking all Flash content by default.

Event

Transform 2022

Join us at the leading event on applied AI for enterprise business and technology decision makers in-person July 19 and virtually from July 20-28.

Register Here

It was at one time difficult for Flash websites to feature in search engine results because crawlers required text-based content — however, back in 2008 Google partnered with Adobe to develop a workaround that would make it easier for Flash-based websites to show up for key search terms in Google Search. Fast-forward to 2019, and it’s estimated that fewer than 5% of websites still use Flash content, down from nearly 30% in 2011, so there will not likely be many complaints when Google finally stops indexing Flash content later this year.

“Most users and websites won’t see any impact from this change,” Lee added.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.

Author
Topics