We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here. At the event, we will also announce 25 top game startups as the 2024 Game Changers. Apply or nominate today!

Shutterstock is enlisting the help of IBM’s Watson AI technology to make it easier for marketers to find images, videos, and music tracks. The company announced today that its library of more than 200 million assets will become available in July through the Watson Content Hub, a cloud-based management system designed to aid in the creation of websites, apps, billboards, and more.

“The Shutterstock API exists to seamlessly integrate with the workflow of every marketer and business professional as they create campaigns and experiences for their customers,” Shutterstock founder and CEO Jon Oringer said in a press release. “Our goal is to enable anyone to access our high-quality content and innovative tools, from anywhere at any time. IBM, with its Watson Content Hub, is the ideal partner for us to deliver on this objective, given how their technical prowess and innovative products improve the creative workflow for marketers all over the world.”

When the integration goes live, new and existing Watson Content Hub customers will be able to sift through Shutterstock’s media libraries using IBM’s AI-powered search tool, which can learn users’ individual preferences over time. They’ll also gain access to the Shutterstock Editor, a suite of photo and video manipulation tools that includes a cropping tool with preset sizes for social media networks and emails, text and shape filters, and a custom logo generator.


VB Transform 2023 On-Demand

Did you miss a session from VB Transform 2023? Register to access the on-demand library for all of our featured sessions.


Register Now

“At the core of many successful campaigns is a powerful visual experience that resonates with the audience. But as a business’ content libraries continue to grow, finding that perfect image becomes a challenge,” Richard Hearn, chief revenue officer at IBM, said in a statement. “Now customers can use AI to quickly sift through Shutterstock’s library, which includes millions of professional quality content, and create and launch campaigns that resonate with their target audiences and move them to take action.”

With the IBM partnership, Shutterstock’s media collection and tools are now available to the impressive roster of companies using Watson Content Hub, including Amadori Group, American Eagle Outfitters, Boots, Ermes, Moosejaw Mountaineering, Office Brands, Performance Bicycle, and REI.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.