Just how far has generative AI — the latest tech trend from Silicon Valley, which rocketed to prominence with the November 2022 release of ChatGPT by OpenAI — permeated the mainstream?
In the U.S., around 53 percent of people have tried it, according to a new survey of 3,000 participants from Adobe Analytics.
By and large, the survey provides good news for gen AI vendors including Adobe, which offers its stand-alone Firefly generative AI text-to-image model and associated gen AI features across its popular Creative Cloud software programs such as Photoshop and Premiere Pro.
In fact, 82% of respondents agreed with the idea that gen AI is a tool that will enhance their creativity and simplify their lives.
For those who use the tech — unclear how many total — 41% use it daily.
When it comes to what they're using gen AI for, the breakdown is also interesting:
81% for personal projects
30% for work
17% for school
And as for specific tasks, the survey found:
64% use it for research and brainstorming
44% for drafting written content
36% for creating visuals or presentations
The study further explores consumer expectations and satisfaction regarding generative AI in shopping experiences.
Notably, 41% of Americans now expect brands to use generative AI to enhance customer service, with 58% stating that their online shopping experiences have improved as a result.
This acceptance extends to specific applications in e-commerce where generative AI facilitates price comparisons, personalizes shopping advice, and improves overall customer support.
Despite the widespread adoption and perceived benefits, there remains a cautious perspective on the limits of technology: 72% of respondents believe that while generative AI is a powerful tool, it will never fully replicate human creativity.